When you’re stuck in traffic, take advantage of the captive audience behind you by placing your logo on a rear window decal. Place a roof sign atop your car (think pizza delivery vehicles and taxi cabs). Cover the entire vehicle in an eye-catching wrap. Today, you can adorn almost any part of a vehicle with your logo. Long gone are the days when putting your company’s name on a vehicle meant merely painting on the side panels. There’s never any additional expense, yet you continue to reap the visibility every time a vehicle leaves the office. Instead of paying for monthly rental fees for an expensive billboard, once you’ve added a logo to your vehicle, you’re done. The good news is you can have a professional logo designed for less than $300, then apply it to a vehicle sign for less than $100. Whether you operate a floral delivery business with a small fleet of vans or you have a single company car you use to visit clients, putting your company’s logo on the side of a vehicle is a low-cost, high-visibility form of direct marketing. We’re talking about putting your company logo on a vehicle. However, we’re advocating a kind of “mobile marketing” that is different from what you might be thinking of. A couple hundred years ago, entrepreneurs looking to make a name for themselves might have heard the advice “go west.” Today, the advice is “go mobile” – and we couldn’t agree more.
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